Director of Digital Content
Alex has been passionate about video production since the age of 12. He landed his first role as a post-production intern and later went on to lead the video department at the fast-casual franchise Dog Haus. He founded the video marketing agency Socialtap and has since helped grow multiple brands such as Uncovering California and My Dinners with Adam to hundreds of thousands of followers.
Currently, he leads strategy and production for all digital media at Allied, blending storytelling with expert-driven content to educate and empower policyholders. He built Allied’s digital content department from the ground up, launching the flagship video series Insurance Exposed and helping grow the company’s social following to over 50,000 in the first year. His content systems have not only generated leads and supported claim settlements but have also positioned APA as a trusted authority in the insurance space. He oversees a growing creative team and ensures every piece of content aligns with APA’s mission and authority.
Outside of work, Alex usually cooks something unconventional, explores new spots around California, or dives deep into a documentary. A fan of saunas, spontaneous road trips, and any meal involving pickles, he often finds himself immersed in creative projects whether making music, writing, or producing videos just for fun. He also has a soft spot for beautifully designed living spaces.